Limited overs matches, also known as one day cricket or instant cricket, were introduced in the English domestic season of 1963 in response to demands for a shorter and more dramatic form of cricket. One-day, single-innings, matches often took place before this, but the innovation was the limiting of each side's innings to an agreed number of overs (nowadays usually 50).
The idea was taken up in the international arena in 1971, during England's tour of Australia, when a match was played on the scheduled fifth day of the rained-off third Test. The one-day game has since become a crowd-pleaser and TV-audience-generator across the globe, hastened in part by the success of the inaugural World Cup in 1975. The abbreviations ODI (One-Day International) or sometimes LOI (Limited Overs International) are used for international matches of this type.
Innovations have included the introduction of coloured clothing, distinct tournaments, and "day-night" matches (where play extends into the night under floodlights); together with frequent nail-biting finishes and the impossibility of either side opting to play for a draw, these have seen ODI cricket gain many supporters.